Overview

Position Summary:

The Product Marketing Manager will lead, develop and implement strategies, tactics and programs that optimize growth of the Company’s portfolio of Oral Appliance Therapy medical devices for the treatment of Obstructive Sleep Apnea, with particular focus on new product commercialization and classic product management.

Key Activities:

  • Collaborate with Finance, Sales and Operations departments to forecast product revenues
  • Develop and implement marketing plans for new and existing products
  • Manage, proactively, marketing programs and influence cross-departmental programs to ensure achievement of strategic and financial objectives for product portfolio
  • Produce product-oriented content that amplifies unique selling points and differentiation
  • Lead implementation of key marketing plan tactics and programs: product strategies, pricing, promotions, sales team training and claims development
  • Perform periodic external market analyses (customers, technologies, competitors, patient populations, insurers, etc.) to optimize strategies, tactics and opportunity assessments
  • Partner with R&D, Technology, Sales, and other departments to develop new products and services and play an integral role in the new product commercialization process
  • Interact with customers to develop insights and requirements for new products and programs • Contribute to creating a culture of success and sustainable competitive advantage
  • Represent company, and company products, at industry events
  • Provide technical product training and leadership for the Sales team
  • Ability to incorporate a wide range of inputs into clear objectives, strategies and action plans

Required Qualifications:

  • Minimum 5-year’s experience in product-oriented marketing position
  • Bachelor’s degree, or higher, from an accredited university
  • MBA, from top tier business school • Bachelor degree, with a STEM major or minor
  • Marketing experience for a medical or dental device manufacturer, ideally FDA Class II devices
  • Familiarity with Dental, Sleep Medicine, or related industries
  • Experience leading or participating in New Product Introduction (NPI) processes
  • Results orientation, self-motivated individual
  • Excellent analytical skills, with the ability to take a scientific approach to marketing